By Paul Homewood
h/t bisto52
A story came to my attention recently that merited comment. It appeared in London’s The Telegraph, and was headlined, “Give heat waves names so people take them more seriously, say experts, as Britain braces for hottest day.”
The story’s leaping-off point was a press release from the London School of Economics (LSE), which noted, “A failure by the media to convey the severity of the health risks from heat waves, which are becoming more frequent due to climate change, could undermine efforts to save lives this week as temperatures climb to dangerous levels.”
It added, “So how can the media be persuaded to take the risks of heat waves more seriously? Perhaps it is time … to give heat waves names [as is done] for winter storms.”
We disagree with some of the points being made.
First, and most important, we warn people…
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